The iPhone maker has just released its first privacy-focused TV commercial, a 54-second ad that, without mentioning the names of Facebook and Google, subtly dings rivals whose privacy lapses have garnered the attention of lawmakers.
The commercial, titled “Privacy on iPhone – Private Side,” is amusing, a bit quirky, and It spotlights a variety of scenarios where keeping private is paramount. In one scene, a guy tries to keep his distance when nature calls in a public urinal. In another, two men who had been gabbing in a restaurant go silent when the waitress approaches. The ad also showcases many of the keep out-type signs we runs across, from No Trespassing to Beware Of Dog. The spot ends with the tagline “If privacy matters in your life, it should matter to the phone your life is on,” after which a padlock morphs into the Apple logo.
