You’ve seen the ads, read the 8,000+ Amazon reviews, and probably heard your aunt raving—the NutriBullet is the only blender you’ll ever need! Sorry, the brand prefers the term “nutrient extractor,” suggesting capabilities far exceeding that of your run-of-the-mill blender.
“Unlike juicers and blenders, NutriBullet nutrient extractors break down the cell walls of fibrous plant foods, releasing important vitamins and minerals contained within,” reads the product’s Amazon page. Yet the NutriBullet looks like a blender, sounds like a blender, and blends like a blender—so does it really achieve anything other blenders can’t?
Probably not, according to our testing and a 2016 investigation by NBC News into nutrition claims made by NutriBullet.
Bruce German, a food chemistry professor at the University of California at Davis, told NBC reporters, “The broad claim that breaking down structure in this way invariably makes the nutrition more available can’t be assumed. The structure in [the blended mix]can make some nutrients more available, and some less available.” Essentially, the science doesn’t suggest that super-blending is any more nutritious than regular blending—or even chewing.