Fans of Hulu’s new body-positive show “Shrill” — starring Aidy Bryant as the plus-size aspiring journalist Annie — are calling the costumes “amazing,” “flattering and fun” and “fashion-savvy” on social media.
And so they’re crushed when they find out they can’t buy them.
“I didn’t realize how many people out there were craving and needing this,” says “Shrill” stylist Amanda Needham, who custom-made the vast majority of Bryant’s costumes for the series. It was the only way Needham could think of to give the “Saturday Night Live” star the kinds of tailored and trendy clothes she envisioned Annie wearing, once she realized there weren’t a ton of such options for curvy customers.
“I swear to God, once you get to a certain size, anything after a 14, fabrics just go downhill and the shapes are more of an afterthought,” says Needham. This is nuts, she adds, because the average American woman is now a size 16.
Going into the project, Needham admits she was “naive” about the limitations of existing plus-size fashions, and just wanted the “open-minded and adventurous” Bryant to look and feel amazing on camera. To make that happen, the Portland, Ore.-based stylist called in her go-to tailor, Ahmad Daniel Santos, whom she’s worked with for over a decade.
“He was present at all the fittings with me,” she says, “and we really saw where things were hitting Aidy’s body and what she really liked.”