Fashionista foodies are topping off their trendy looks with a cup of top ramen.
The beloved bodega staple, Nissin Cup Noodles, has joined forces with tech brand HyperX to create a tasty new tech product that sounds too good to be true.
Enter the limited-edition HyperX Cup MIX-IN headphones, which allegedly hit the market April 1. (Yes, we are suspicious, but in a world where Kentucky Fried Chicken now has its own bath bombs and cellphone chargers, this new product is hardly beyond the realm of reason.)
“This collaboration challenged our engineers to push the limits on both performance and creativity,” says Wendy Lecot, head of strategic alliances for HyperX, in a statement.
Taking inspiration from the brand’s classic red-and-white packaging, the haute ear gear not only boasts a trendy appeal, but touts top-of-the-line sound quality. HyperX hypes its “Dual-Chamber Drivers” as “the largest noodle chambers on the market, for even more distinction, less distortion, and slurpface satisfaction.”
The product is seasoned with soft, patent-pending “Noodlette” ear pads crafted from woven fibers made to feel like the brand’s signature noodles.
Other zero-calorie additives include a detachable “Microphork” — a microphone and fork hybrid that delivers “seamless crystal-clear” sound while canceling out life’s endless slew of distractions.
“Staying ahead of trends and infusing innovation into what we offer from Cup Noodles are at the core of what our company was founded on,” says Jaclyn Park, Nissin Foods USA’s vice president of marketing.