LOS ANGELES—Snap Inc. hopes it found the answer to its stagnant audience growth. Games.
The company behind the Snapchat communications app announced a new gaming platform Thursday, Snap Games, which will enable its young users the ability to launch games directly from the chat window.
“Game on,” said Snap co-founder and CEO Evan Spiegel and a splashy event for app developers here at the old Hollywood Warner studio lot.
The idea of the gaming push is to bring the experience of playing games with friends directly to the app, without having to download a game or leave Snap.