Green fashion must beget green, because brands are continuing to jump on the sustainability train.
Their latest focus? Sneakers. One of the hardest clothing items to make sustainable — because they’re usually made of materials like leather, synthetic leather and rubber, which leave a big carbon footprint — brands are tapping innovative materials to create stylish new options for sneakerheads everywhere.
Yesterday a favorite go-to brand for basics, Everlane, launched a full collection of such kicks called Tread that includes seven different monochromatic “dad sneaker” styles for both men and women ($98).
Apparently, the label’s fans have been asking when it would sell a sneaker for years. After the success of last year’s ReNew fleece sweatshirt — made of 35 plastic bottles — Everlane wanted to find an environmentally friendly alternative to traditional sneakers. They’re made from the “world’s cleanest tannery,” the sole is 94.2 percent free of virgin plastic and the laces and linings are made of recycled plastic bottles.